Our Team
STORYWhile working in public relations and representing food and healthy lifestyle brands for nearly twenty years, I have taken great pride in supporting the unwavering commitment of our clients to their brands. I listen to the passion they feel for their business, and it becomes my passion – and their success my success.
This mindset feeds into everything we do at Reach Public Relations. We care about and take ownership in what you want to accomplish, learning about your brand inside and out so that we can be your effective messengers. We share what makes your company and products unique in a concise and impactful way that will make people want to listen. We’re an open book about what we’re working on and what will work for you, and we’re proud to keep a small client load so that we always have the time to be creative and strategic.
Filled with a genuine appreciation for pioneers and changemakers in the category, we bring our heart to our work and are proud to tell our clients’ stories. Are you ready for us to shout from the rooftops what makes your brand special?
Sincerely,
Shaina Zalma Ostroff, President of Reach PR
Proud to Be Your Messenger
Shaina Zalma
Ostroff
President
Shaina has managed the PR campaigns of natural food and healthy lifestyle brands for nearly two decades. Her specialty is media relations designed to garner editorial placements that boost brand awareness and industry recognition. Outreach efforts have resulted in placements ranging from the Today Show and the NY Times to Good Housekeeping and Huffington Post. In addition to inspiring earned results that are targeted and impactful, she prides herself on being a communication partner to her clients, there to lean on for advice and grounded recommendations. Prior to launching Reach Public Relations, Shaina was vice president at Crier Communications, a leading food PR firm in Beverly Hills and an executive at SA/SB PR, a boutique travel PR firm.
Heather Wakely
Senior Account Executive
Heather has been an integral part of the Reach PR team for over nine years. Proud to make Reach PR a “Power Team of Two,” her roles vary from media outreach and PR writing to research, pitch planning, and reporting. A background in marketing and customer service, plus a passion for writing, make Heather skilled in crafting effective messages and following up interest with the grace and polite persistence needed for strong results. In addition, she’s a foodie at heart, so representing natural food and healthy lifestyle brands is a natural fit.
Tricia Lee
Designer
Reach PR’s resident designer, Tricia supports the team with the creation of their media books, providing clients a visually appealing way to showcase the editorial results received. She also creates beautiful websites, brand guidelines and marketing materials. Visit www.tricia-lee.com to learn more.
