Services

Specializing in
PR for
Natural Food Brands

Media Relations

Utilizing creative and timely angles, customized messaging, and a short and sweet style that cuts through the clutter, we get you earned media placements designed to boost brand awareness, establish industry recognition, and grow sales. Taking on the tone and personality of your brand in our writing and targeting only media that can make an impact, the editorial results we achieve effectively reach and influence your target audience, while also serving as an awesome tool for your sales team! We keep you posted on media bites and placements regularly, plus compile them into monthly media reports, snazzy media books, and presentation slides you can leverage.

To further build your brand awareness, we will recommend and lead additional PR initiatives, including award opportunities with editorial reach, strategic wire releases, and sponsorship opportunities. We also support your presence at trade shows, and we have your back in – and in advance of - a crisis. Need help with copywriting? From website and packaging content to advertorials, we’ve got you covered. Consider us your right-hand man (or women!) for all things communication related.

Communications
Partner

In addition to our main deliverable of earned/editorial content, we also work as an influencer matchmaker for our clients. We have relationships with media dietitians who can serve as brand spokespeople for editorial interviews, social media exposure, and network TV segments, plus we lead Instagram-focused brand ambassador programs, coordinate sponsored recipes on food and cooking blogs, and dabble in podcast advertising.  

Influencer Marketing

TESTIMONIALS

Kind Words

  • “I've been working with Reach PR and Shaina Ostroff for several years now. Hands down, this was the best marketing decision I've ever made for my company. Shaina and her organization have provided our company with more advertising and PR coverage than we could have ever done on our own. She has exponentially expanded our company’s exposure and compounded our ad dollars monumentally. Shaina has a wonderful personality and her team is extremely patient and always willing to partner and assist in additional content creation; thus benefiting my personal time management. Indisputably, you won't find a better PR firm out there. I wholeheartedly recommend Shaina Ostroff, her team, and her firm, Reach PR.”

    Gael Orr, Director of Marketing, Once Again Nut Butter

  • “I have been working with Shaina for the last 3 years and have been impressed by her incredible PR expertise, the passion she puts into every project we’ve worked on together, and the extra-mile she goes to support our brands. The extraordinary results the Reach PR team has achieved year by year speaks for itself! Thank you for your professionalism, creativity, and the amazing collaboration! It is a pleasure to partner with you!”

    Sandra Payer, Head of Marketing, Calbee America, Harvest Snaps

  • “I have worked with Shaina with a number of my clients and moreover she has helped my current full-time client Zoup! over six or seven years. I know that part of our success can be traced back to having a very solid PR foundation. Shaina and her team have simply got us out there and on the map with food editors, food bloggers, trade publications and much more! We have thousands and thousands of impressions that cost us pennies on the dollar. I cannot think of a service that I have used with my clients that has been so valuable. The best spend ever is Shaina and the Reach Publication team. Bravo!!!”

    Dan Krause, Managing Partner at Bradmer Foods

  • “Shaina and the Reach PR team are a pleasure to work with. Their creative pitches and wealth of industry contacts have landed my company some incredible coverage over the years. I appreciate the personal attention they provide their clients, and the depth of knowledge they have about the products they represent. Reach PR is a crucial part of our sales and marketing strategy at Upton's Naturals.”

    Natalie Slater, Marketing Director, Upton’s Naturals

  • "Shaina and Reach PR have expertly handled our public relations for over two years. She's been a trusted voice on our team, bringing a depth of knowledge and experience, and creative energy to everything she does. Shaina has made it possible for our marketing team to improve and effectively grow new channels. I am particularly impressed by the strategic thinking and insightful perspective that Shaina has brought to our communications planning. She developed an influencer program for our brand that has exceeded our expectations because of Shaina's ability to think through all the important details and then manage them to completion. I don't think there's anything Shaina can't do - and do well!"

    Paula Miller, Marketing & Brand Manager, Zuke's

  • "Shaina is one of the best Public Relations professionals with whom I have ever worked. Her experience in strategic Public Relations planning and execution, combined extensive knowledge of the natural products industry enabled her to help us to increase our visibility in our market, and grow the Bakery On Main brand. As an added bonus, Shaina's energy, passion for natural living, and positive professional attitude made her an outstanding member of my "team."

    Lisa D. Laskarzewski, VP Marketing, Bakery On Man

  • "Shaina sets herself apart in the PR world by delivering an extremely high level of service for her clients. By intentionally keeping a limited client list she really is able to go above and beyond in meeting her client's expectation. She truly feels like an extension of your team...very dedicated, detail-oriented, full of ideas, and a pleasure to work with."

    Elliott Rader, Co-Founder, The Gluten Free Brothers

  • "Shaina and Reach PR have been an amazing experience for our brand as we dived into our first major PR push for Dandies Marshmallows. Shaina quickly became a member of our team. Always willing to go above and beyond and offer a helping hand, even when it was outside of the scope of our normal projects. Her willingness to vet potential marketing opportunities and to make honest and realistic recommendations has been immensely helpful. For our PR efforts, Shaina delivered immediate results. One of her strongest traits has been constantly monitoring what we were doing in other areas of our marketing and bringing it into her efforts. It allowed her to constantly innovate with new areas for us to get coverage. Who would've thought cocktail publications would ever cover a marshmallow company? I would also like to note how personable and funny Shaina has been. It's one of the killer qualities that I'm sure helps her go a long way in spreading the gospel of her clients!"

    Dan Reed, VP of Marketing, Dandies